JioHotstar×Fundle
Turning Viewers into Shoppers, and Shoppers into Measurable Commerce Audiences
A rewards, retail media, and offline attribution layer connecting entertainment, sports, malls, brands, and first-party consumer intelligence.
Reactivate JioHotstar's Drop-offs — Where They Already Are.
JioHotstar owns the screen. Fundle owns the till. Together: a closed-loop audience reactivation engine.
SUBSCRIBER · UID 4821
SHOPPER · MATCHEDWhenever a CRED customer appears at a Fundle touchpoint, Fundle pings CRED's API. CRED then segments and triggers — aggressive users get new feature invites, zombies get ₹100 vouchers to come back. An always-on monthly reactivation engine.
JioHotstar's audience drops off between marquee moments — post-IPL, post-finale, post-tournament. Fundle sits on 5.25 Crore verified offline shoppers transacting every day across malls and brands. When a JioHotstar drop-off appears at a Fundle touchpoint, we ping JioHotstar's API in real time. JioHotstar segments the user — Active, Aggressive, Dormant or Zombie — and fires a personalized re-engagement (a coupon, a feature unlock, a content nudge) precisely when the user is provably live and active. The same model is already running for CRED, month after month.
The Gap Between Attention and Commerce
JioHotstar owns India's largest concentration of consumer attention. But advertisers still struggle to prove what happens after the screen turns off.
- Did the campaign actually drive offline sales?
- Which viewers became shoppers?
- Which categories and cities responded?
- How does sports engagement convert to commerce?
- How do we activate audiences beyond the screen?
Fundle: The Offline Commerce Engagement Layer
"Fundle bridges digital attention with offline commerce."
Six Partnership Concepts
Strategic modules — each one a standalone product line, together a category-defining network.
IPL Shop & Win Rewards
Consumers watch IPL, shop offline, upload bills, earn points, unlock rewards, subscriptions, merchandise, team badges and brand offers.
Watch → Shop → Earn
JioHotstar viewers receive reward missions. When they shop and upload bills, Fundle links engagement to offline commerce.
Offline Attribution for Advertisers
Brands running JioHotstar campaigns measure offline purchase behavior through bill scans, POS integrations, verified invoices and cohorts.
Mall Fan Zones & Brand Activations
FundleReach enables IPL fan zones, mall DOOH, kiosks, sampling, brand booths, car displays, contests and live interaction campaigns.
Omnichannel Retail Media Network
Combine JioHotstar's digital inventory with Fundle's mall network and shopper data to build India's first omnichannel retail media network.
AI Shopper Intelligence
AI creates high-value cohorts: IPL viewers who buy electronics, premium mall shoppers, family shoppers, F&B enthusiasts, fintech-ready customers.
Live Product Demos
Self-running walkthroughs of the core experiences — built end-to-end on the Fundle infrastructure.
WhatsApp Bill Scan Journey
From QR scan to verified reward in under 30 seconds.
Enterprise Dashboard Simulations
Realistic, chairman-grade dashboards modeled on the pilot architecture.
The Consumer Journey
From living-room screen to validated commerce — in one continuous flow.
Brand & Platform Monetization Model
Five revenue surfaces. One unified shopper graph.
Pilot Proposal
"IPL Rewards Commerce Pilot"A 60-90 day, 5-city, 25-mall, 20-brand pilot to prove the entertainment-led offline commerce model end-to-end.
Let's build India's first entertainment-led offline commerce rewards network.
A chairman-level partnership opportunity — ready for activation in the next IPL season.